Contribution Years: 2018-2024 (Shown in pink: 2022)
Overview
From 2018 to 2024, the Freakout Festival website was an evolving creative experiment in my web design portfolio. Provided with artwork by various artists, including the supremely-talented Dylan Marcus McConnell, AKA Tiny Little Hammers, the primary goal was to reinvision the festival poster & artwork as a web experience and to introduce creative coding features to enhance each user's visit while ensuring a smooth user flow and conversion opportunity through our third-party vendor.
Above: 2021 Homepage
During 2023, at which time I served as Marketing Director, Freakout transitioned to a 501c(3) non-profit organization. We chose to lightly update the brand design & style guide during this time, paying homage to retro Roland campaigns from the '80s. As a part of this transition, we chose to merge the overall experience of the brand and its 10+ year old festival to a single site, which brings us to it's current state, though it's currently managed and updated by new parties.
Above: 2024 Rebrand
