Completed: 2020
Overview
This website redesign was completed for Australian lifestyle brand, ROJO Outerwear, ahead of their expansion into the United States. The custom-built Shopify theme utilizes responsive design and is built with a convenient shortcode system for optimal management upon delivery.
ROJO's inhouse designers came up with the UI design, which was developed by coding wizard Nikola Stamatovic. My role involved inspecting the product management strategy and user flow, offering insights that would optimize site management, updating tools and content, all the while project managing the development of the new theme.